Izdanje Srbija
Serbische Ausgabe
Izdanje BiH
Izdanje Crna Gora
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Source:
eKapija |
Friday,
18.11.2011.|
12:43
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Copy linkRetail supply in the region expected to grow significantly by end of 2013
The current retail supply in the region will grow by further 2.5 million sq m by end of 2013
whereby 45 new retail centres will be delivered to the market in 2012 alone. This implies that a number of prime, institutional quality assets will be added to the current retail provision. This is shown by a report released by Jones Lang LaSalle - “Retail Barometer across CEE & SEE”.
The report provides a comprehensive review of retail market situation in the 97 million inhabitant region consisting of Poland, Romania, the Czech Republic, Slovakia, Hungary, Croatia and Serbia.
The research underlying the paper is supported by web-surveys completed by key retailers and developers & landlords which have assets in several countries.
Beatrice Mouton, Jones Lang LaSalle’s Head of Retail in the CEE & SEE region, comments: “The report reveals similarities but also some differences between the various countries. Out of the seven CEE & SEE nations, Croatia and Serbia are the only non-EU members; however, both aspire to join soon. The retail barometer across the region is biased towards a fair situation with some countries, such as Poland, outperforming the rest of the region and Hungary being the most challenging at the moment.”
Beatrice Mouton adds: “Spanish, Italian, French and, to some extent, British brands have a stronger presence in Poland and Romania; however, they also appeal to Croatian and Serbian consumers. Austrian and German retailers tend to be more represented in the Czech Republic, Slovakia and Hungary. Concepts tend to, unsurprisingly, be more successful in countries with closer cultural and historical relationships. Interestingly, Poland and Romania have a wider choice between international and national retailers, while smaller countries, such as Serbia, Hungary, Croatia and the Czech Republic, remain dependent on international brands.”
The report shows that the Czech Republic features the highest retail density (231 sq m per 1,000 people) in the region. Poland ranks second, with 197 sq m per 1,000 inhabitants, with Croatia and Slovakia third and fourth.
- Shopping centres are winning market share across the region, being the preferred expansion route. With shopping centre rents softening, retail parks have lost their main competitive advantage as the cost differential between the average shopping centre and the average retail park has significantly narrowed. Franchising is a popular business model for expanding into a new country but identifying the right franchise partner, with the required experience and the necessary financial backing, remains a challenge. Moreover, whether to franchise or not depends on the overall business strategy of the retail chain: some labels prefer breaking into new markets directly (examples include H&M, C&A, New Yorker, Deichmann, Takko and Humanic), while others develop their brand exclusively via franchise, such as Debenhams.
whereby 45 new retail centres will be delivered to the market in 2012 alone. This implies that a number of prime, institutional quality assets will be added to the current retail provision. This is shown by a report released by Jones Lang LaSalle - “Retail Barometer across CEE & SEE”.
The report provides a comprehensive review of retail market situation in the 97 million inhabitant region consisting of Poland, Romania, the Czech Republic, Slovakia, Hungary, Croatia and Serbia.
The research underlying the paper is supported by web-surveys completed by key retailers and developers & landlords which have assets in several countries.
Beatrice Mouton, Jones Lang LaSalle’s Head of Retail in the CEE & SEE region, comments: “The report reveals similarities but also some differences between the various countries. Out of the seven CEE & SEE nations, Croatia and Serbia are the only non-EU members; however, both aspire to join soon. The retail barometer across the region is biased towards a fair situation with some countries, such as Poland, outperforming the rest of the region and Hungary being the most challenging at the moment.”
Beatrice Mouton adds: “Spanish, Italian, French and, to some extent, British brands have a stronger presence in Poland and Romania; however, they also appeal to Croatian and Serbian consumers. Austrian and German retailers tend to be more represented in the Czech Republic, Slovakia and Hungary. Concepts tend to, unsurprisingly, be more successful in countries with closer cultural and historical relationships. Interestingly, Poland and Romania have a wider choice between international and national retailers, while smaller countries, such as Serbia, Hungary, Croatia and the Czech Republic, remain dependent on international brands.”
The report shows that the Czech Republic features the highest retail density (231 sq m per 1,000 people) in the region. Poland ranks second, with 197 sq m per 1,000 inhabitants, with Croatia and Slovakia third and fourth.
- Shopping centres are winning market share across the region, being the preferred expansion route. With shopping centre rents softening, retail parks have lost their main competitive advantage as the cost differential between the average shopping centre and the average retail park has significantly narrowed. Franchising is a popular business model for expanding into a new country but identifying the right franchise partner, with the required experience and the necessary financial backing, remains a challenge. Moreover, whether to franchise or not depends on the overall business strategy of the retail chain: some labels prefer breaking into new markets directly (examples include H&M, C&A, New Yorker, Deichmann, Takko and Humanic), while others develop their brand exclusively via franchise, such as Debenhams.
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