Editorial
Sustainability becomes new currency of trust
If you think ecology is just another passing fad, think again. Companies that are not thinking about sustainability are already falling behind, while those that have adapted build long-term competitive advantage and strengthen consumer trust. The global situation at the moment is, admittedly, somewhat chaotic. As the European Union introduces strict regulations that penalize companies with high carbon dioxide emissions, investors are less and less investing in "dirty" industries, and consumers are voting with their wallets - by choosing brands that work in harmony with nature. And while these changes are happening in Europe, the situation is somewhat different in the United States of America. President Donald Trump has significantly changed the direction of US energy and climate policies.
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