Shopping under the best light

Shop owners are looking for new ways to build the best customer experience. This can be helped by appropriately selected lighting that enhances a product's qualities and helps create an atmosphere conducive to shopping.

The range of Philips luminaires and control systems from Signify provide the flexibility needed to create the right atmosphere and allow you to highlight individual products or zones to attract customers' attention. Lighting allows products to be displayed in the best possible way - even in such demanding places as freezers, refrigerators or fresh food departments. The Signify lighting range includes a variety of solutions from decorative lighting of shops to accenting elements which make display stands look exceptionally attractive. Adjustable and dynamic lighting systems, such as the flexible Maxos Fusion system, create the right atmosphere, accentuating different product categories according to the time of day. Some of the Signify lighting products have additional IP (ingress protection), like CoreLine Trunking.

Each department needs different, individual lighting to enhance customer comfort and highlight key product features. LED lighting does not emit heat or UV radiation, which can affect product freshness or color loss. The use of fresh white light allows customer's attention to be directed to fresh products. Easy-to-use control tools make lighting an added value and make a shop more attractive.

Additional lighting for communication routes and correct customer guidance is the main task of the entrance area of both a free-standing shop and a shopping arcade. In the case of free-standing shops, edge, linear or illumination of the structure of finishing materials and roof structure is common. Additionally, decorative elements and background lighting can be used.

In the case of shops situated in shopping arcades, their open spaces naturally intertwine with the common areas. To distinguish the entrance to a store, it is worth using an increased level of light intensity, for example, exceeding 1000 lux.

An additional magnet to encourage customers to visit a store is an eye-catching window display. The use of a flexible rail lighting system supports frequent changes to the lighting arrangement. It also allows for quick modification of the luminaire arrangement and its replacement. Maxos Fusion allows the option to update the system according to new store layouts or trends in a very efficient way thanks to the combination of the trunk with spots and non-linear luminaires. The main task of lighting the sales room is to provide adequate lighting for communication. The linear system naturally creates visual guidance. In addition, the structural nature and modularity of the solution allows for quick modifications and adaptation of the lighting to changes in the arrangement of space. CoreLine Trunking luminaires offer 3 different lengths and 3 different flux packages so the lighting can be easily fit into the desired space. The lighting should be focused on the shelf and not on the floor. The selection of the optical system is crucial in terms of spatial configuration. If there are skylights in the sales area, it is recommended to analyze the effect of daylight in order to achieve the desired lighting effect. CoreLine Trunking luminaires offer 8 different optics. On the other hand, Maxos Fusion with its OptiSuit series of different optics provides precisely the right light, exactly where it is required.

The checkout area is one of the most important places in the whole shop. Properly designed lighting distinguishing the checkout area helps customers locate the checkout area. The use of scattered and subdued light makes the waiting time in the queue more pleasant for customers. The checkout area is also a place where staff work for many hours. Individual lighting of the checkout points supports the employees, improving the comfort of their work, which translates into fewer mistakes and an efficient purchasing process.

For highlighted areas, general lighting is insufficient. Projectors and narrow, directional lighting are used to give each zone its proper exposure. Going a step further, the fresh food department can use modern, dedicated light sources that bring out the intensity of colors and visual qualities of food products. What's more, dedicated colors and an appropriate spectrum of light allow the natural freshness of meat, cold cuts, cheese, bread and vegetables to be maintained.

For more information about Philips lighting solutions, which are designed for retails shops, please visit the Signify company website.

Signify International B.V. Ogranak Beograd

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lighting in shops

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