Noblewood Group: Toward New Horizons with Strengthened Values

Excellence, entrepreneurship, teamwork and transparency are the cornerstones of Noblewood Group's business.

The Noblewood Group, known in Montenegro as the representative of the renowned Beluga vodka brand, announces a new phase in its evolution and strategic development. After almost a year of being present and fully operational in the Montenegrin market, as well as the launch of its first product produced in Montenegro Beluga Botanicals, the company has introduced its mission and values to all employees at the group level, reflecting the essence and experience gained during its one-year operations in Montenegro.

Noblewood's mission is focused on creating exceptional alcohol brands of uncompromising quality, aiming for each product to offer a unique experience. With its skilled team of experts, whose experience and commitment to sustainability are key developmental factors, Noblewood Group is building an advanced business structure that aligns with the needs of people, the planet and product quality. Another dimension of the new vision includes the company's endeavor to become an agent of positive change for the environment, economy and society as a whole, while maintaining its position as an industry leader and contributing to the common good.

– With our redefined mission and vision, we are heading towards new global horizons, both as a team and as a company. By presenting the mission and vision to all of our employees, we wanted to clearly outline our direction, plans and vision for the future of which they are the most important part – emphasized Oleg Medoev, CEO of Noblewood Group.

Noblewood's business is based on the following values: excellence, entrepreneurship, teamwork and transparency.

– These values are made evident in production processes, team relationships, decision-making processes and in how the product and company are represented not only in Montenegro but also globally. This kind of approach highlights the manner in which the product and brand are developed - with skill and care. The triple bottom line framework, which measures business success in three key areas - profit, people, and planet, is aimed at maintaining a balance between economic efficiency and environmental and social responsibility – said the Director of Human Resources at Noblewood, Mariya Sycheva.

Noblewood employs over 210 people in Nikšić and Tivat. Through various educational and training programs, Noblewood provides opportunities for its employees to advance their professional development in a dynamic international environment. During the past year, the Noblewood company exported 2.4 million bottles from its factory in Nikšić and will soon celebrate its first anniversary in Montenegro.

Noblewood Group

Beluga vodka

Beluga Botanicals

Oleg Medoev

Mariya Sycheva

Noblewood Montenegro