Nokia Changing Its Famous Logo and No Longer Planning to Produce Mobile Phones

For the first time in almost 60 years, former mobile phone giant Nokia is changing its famous logo. A week before the beginning of the Mobile World congress in Barcelona, the company is presenting not just its new logo, but also a new strategy.

– There was the association to smartphones and nowadays we are a business technology company – Chief Executive Pekka Lundmark told Reuters in an interview.

After taking over the top job at the struggling Finnish company in 2020, Lundmark set out a strategy with three stages: reset, accelerate and scale. With the reset stage now complete, Lundmark said the second stage is beginning, Reuters reports.

While Nokia still aims to grow its service provider business, where it sells equipment to telecom companies, its main focus is now to sell gear to other businesses.

– We had very good 21% growth last year in enterprise, which is currently about 8% of our sales, 2 billion euros roughly – he said.

Major technology firms have been partnering with telecom gear makers such as Nokia to sell private 5G networks and gears for automated factories to customers, mostly in the manufacturing sector.

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