Pavel Erankevich New CEO of Carlsberg Serbia Group

Pavel Erankevich has been appointed new CEO of Carlsberg Serbia Group. He succeeds Vladimir Vava, who spent six years in that position, says the company’s press release.

Before he became the CEO of Carlsberg Serbia Group, Pavel Erankevich held the position of the vice president of commercial and business development for the Central and Eastern Europe region. He started his experience in Carlsberg in the Baltika Breweries marketing team in 2006 and built his career in various positions within the commercial sector and business development in Russia, Eastern Europe and exporting markets.

From January 2021, Pavel was in charge of the commercial sector and business development for the Central and Eastern Europe region, where he worked, in close cooperation with the commercial teams in these countries, on developing and strengthening the operations. Under his leadership, considerable growth of the premium brands (Kronenbourg 1664 Blanc, Somersby, Garage, AFB and Energy segment) and their share in the net income of the CEE region was realized.

He also took part in the implementation of digitization and reduction of the complexity of the portfolios in the countries of the region, thereby creating a comparative advantage for Carlsberg and contributing to the development of the Sail 27 strategy.

Pavel’s experience and knowledge will be of remarkable importance on Carlsberg Serbia Group’s road to new successes, it is pointed out.

Carlsberg Srbija doo Čelarevo

Baltik breweries

Pavel Erankevich

Vladimir Vava

CEO of Carlsberg Serbia Group

Kronenbourg 1664 Blanc

Somersby

Garage

AFB

Energy segment