The Pint for Guinness

Owners of "Guinness", a best-selling dark beer in the world, will organize the second Celebration of the Day of Giunness Arthur, 23, September 2010. The pint in the honor of Arthur Guinness will be raised in the air at events and festivals throughout Ireland, Europe, Asia, Africa, North America and the Caribbean.

The Day of Arthur Guinness is organized in honor of this pioneer and philanthropist who signed a lease for a brewery of St James Gate in 1759, on 9000 years and he presented to the world his brand "Guinness". Upcoming annual celebration gives a direct contribution to the "Arthur Guinness Fund", which supports entrepreneurs with the aim of introducing transformational change in communities around the world.

World toast starts at 17:59 hours (GMT) in Ireland 23rd September, with concerts that are also organized in Guiness brewery on St James Gate and in the pubs and other locations around Dublin, Corck and Galwey.
Among the many international music stars to participate in this celebration are Snow Patrol, Jay Sheen and Paolo Nutini, who will mark the beginning of celebrations around the world with a toast with "Guinness" in hand, and then they play live for their fans.

After beginning of the festivities around Ireland, the worldwide celebration will continue at 17:59 am, local time in the Caribbean, Africa, North America, Asia and throughout Europe, when the fans of "Guinness" will join the celebration and put up a pint in honor of Arthur and great heritage he left.

Ronan Beirne, global marketing manager of Guinness, said on this occasion:

- The Day of Arthur Guinness is a celebration in honor of Arthur Guinness and the brand "Guinness" he presented to the world. We are extremely pleased that we will celebrate this day again with people around the world and I'm happy that I will raise a pint on 23rd September, in honor of Guiness, of this truly inspiring man.

In the first celebration of Arthur Guinness in the past year, which coincided with the 250th anniversary from the day the signing of the original lease on St James Gate, a "Fund of Arthur Guinness" was founded, which aims to educate and support the world's leading social entrepreneurs in the field of implementation of transformational change in communities around the world. Arthur Guinness Fund will continue to invest in this area in the 2010.