Planning vacation with Instagram in mind

Research for easyJet of 18 to 65-year-olds showed more than half (55 percent) had booked trips purely based on images they had seen on Instagram.

Almost a third of the more than 2,000 people surveyed also admitted their biggest motivation when picking a location was how nice the photos will look on their own Instagram feed.

The research found holiday makers were now taking an average of 2,500 photos during a week’s holiday in a bid to find the perfect shot to post online, The Telegraph adds.

– As people’s attention turns to booking their summer holidays our research shows that they are not only turning to social media to showcase their travels but also to inspire their next adventure in the first place – Daniel Young, Head of Digital Experience at easyJet, said.

Among the most travelled-to were the Northern Lights in Iceland, Italy’s Lake Como, the picturesque Greek island of Santorini and the Benagil sea cave in Portugal.

The findings come as Instagram in particular has been credited turning hitherto unfashionable tourist destinations into thronging hotspots.

For instance, fewer than 1,000 trekked up the remote Norwegian rock formation ‘Trolltunga’ in 2009, yet by January this year the striking outcropping had been tagged in more than 100,000 Instagram photos.

The ten most popular travel destinations in Europe when it comes to taking Instagram photos are:

– Northern Lights, Iceland
– Lake Como, Italy
– Santorini, Greece
– The Swiss Alps
– Elafonissi beach, Greece
– Cinque terre, Italy
– The Acropolis and the Parthenon, Athens
– The Colosseum, Rome
– Tulip fields, the Netherlands
– Benagil sea cave, Portugal

easyJet

Daniel Young

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