Zeljko Mitrovic to buy out stock of Direct Media in Pink – No sale, new studio to be built soon

Zeljko Mitrovic, owner and director of Pink Media Group, will once again be the sole owner of TV Pink. As announced by the company, Mitrovic owns 90% of the company, but will summarily buy out the remaining share of 10%, currently owned by Direct Media.

The reason why Mitrovic has decided to buy out the stock, as he told Danas, is to strengthen the company’s capacities, and not to sell it.

The owner of Pink has refused the offer to sell the entire company, including Air Pink, for EUR 50 million. When asked whether he had refused the offer looking for a higher price or whether he didn’t plan to sell the company, Mitrovic gave an interesting answer.

– Never says never. But I’m not planning to sell right now – he emphasized. Of the 60 channels owned by Pink, Pink B&H and Pink Montenegro are in the final stages of a sale, which, according to Mitrovic, comprise only 5% of the revenue structure and are not compatible with the further development of Pink Media Group.

According to Danas’ findings, these channels were bought by the American KKR Group, which owns TV N1 and the cable operator SBB in Serbia.

In its press release, Pink Media Group announced the beginning of the construction of a new studio, which will feature 4K digital technology. This is a complex system of modern devices allowing for hi-res recording. This studio, as said in the statement, will be specialized for CGI, virtual reality and gaming.

The company also announces the launch of four new TV Pink channels for September 1.

Pink media group doo Beograd

Direct media a.d. Beograd

NOVA BH d.o.o. Sarajevo

TV N1

SBB d.o.o. Beograd

Kohlberg Kravis Roberts

SBB Belgrade

Kohlberg Kravis Roberts

KKR Group

Pink B&H

Pink Montenegro

N1

Zeljko Mitrovic

sale of Pink B&H

sale of Pink Montenegro

Air Pink

studio Pink

4k digital technology

CGI

virtual reality

gaming