Link and hashtag in Instagram user bios
(Photo: Pe3k/shutterstock.com)

Starting on March 21, when you add a @ or a # to your Instagram bio, it will become a live link that leads either to a hashtag page or to another profile.
For privacy reasons, Instagram says that when you mention someone else's profile in your bio, they'll receive a notification and can remove the link to their profile if desired.
Instagram says it has implemented this change to allow users to better express themselves and their interests in their profiles.
The option has existed on Twitter since 2016, whereas Facebook still doesn’t feature it.
In the past few months, Instagram has been focusing on hashtags and connecting users and content though them.
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