Turkish Beko opened an office in Belgrade - By the end of the year, 100 new hires

(Photo: Jelena Đelić)

- Serbian market is one of the most important markets for "Beko" and that is the reason we set upour branch office here. From Belgrade, we will manage the entire Balkans, including Serbia, Macedonia, Bosnia and Herzegovina and Montenegro - Arel Atakol, GM at "Beko Balkana" said.

"Beko" is an international brand of household appliances of "Arcelik grupe", which, over the previous seven years, has drastically increased its share at the European market and thus became the brand with the fastest growth in household appliances sector.

The Ambassador of Turkey in Serbia, Mehmet Kemal Bozaj said that Turkey sees Serbia as a strategic partner in the region and that in their relations the accent is on economic relation fof two countries.